Core editorial rules
Our editorial method separates four layers that supplement marketing often blends together: merchant claims, ingredient biology, ingredient-level research, and finished-product evidence.
Source hierarchy
- Primary merchant material for current product format, published ingredients, package structure and guarantee language.
- Government and major medical sources such as NIH Office of Dietary Supplements, NCCIH and established cancer-center monographs for safety and ingredient context.
- Peer-reviewed research when it clarifies an ingredient question.
- Secondary commercial articles only for discovery or to identify conflicts that need primary verification.
How we handle conflicts
We do not silently reconcile contradictory web pages. If merchant or competitor pages show conflicting price, ingredient or guarantee information, we say so and direct readers to verify the current label or checkout.
Comparisons
Comparison pages describe documented differences. They do not publish fake test scores, fabricated ratings or a universal “winner.” Different buyers can reasonably prioritize format, caffeine, interaction risk, cost, label transparency or return terms differently.
Health-claim standard
Ingredient mechanisms are presented as context, not as promises. We avoid turning preliminary research into guaranteed weight-loss, appetite, mood, sleep or metabolic outcomes.
Affiliate independence
This publication is economically aligned with SeroBurn through affiliate links. That relationship is disclosed on commercial pages and sitewide. It does not justify concealing safety information or inventing superiority claims.
Corrections and updates
Pages should be rechecked when the merchant changes formula, pricing, guarantee language or sales-funnel structure. Search Console impressions and unexpected queries can identify sections that need clarification, but a new URL should be created only when the user intent is genuinely distinct.